The Office of National Statistics reported that shops who specialise in lighting and furniture recorded a 22.4 percent increase in spending, and a 23.4 percent increase in the volume of products sold year on year in 2014; this is actually the largest increase since records began in 1988.

Online sales accounted for 11.7 percent of retail sales in the UK in December 2013; just 2.6 percent of these sales were within the furniture sector. Although the furniture industry has not experienced the most growth online, e-commerce sales are steadily increasing. Research carried out by the Office of National Statistics reveals that 66 percent of those people who buy in-store actually used the internet to gather information when deciding which furniture to purchase. This shows that although many people prefer to visit bricks and mortar stores when buying home furnishings, the internet still plays an important part in making their selection.

Despite an upturn in the economy, it appears that customers are increasingly likely to spend their money during sales and special offers. This means that retailers need to pay more attention to offers such as same day delivery rather than competing with others on price alone. The furniture industry has long relied on sales and other promotional events. However, recent figures show that although Black Friday and Cyber Monday sales resulted in a mass UK spending spree (shoppers spent £720m on Cyber Monday and £810m on Black Friday alone) the news wasn’t all good.

A comparison was made of the Cyber Monday and Black Friday periods from 2013 to 2014. It was found that whilst conversion rates increased by 5.3% year on year and the average revenue per session rose 7% year on year, the average order value per transaction was actually down by 1.9%.